Why Are Domain Names Important?
A domain name is similar to your home or business address - it provides an easy way for people to find you. If your domain name is logical for the product you sell, or is easy to remember and spell, it is highly likely visitors to your web site will find their way back, which is ultimately the goal of every webmaster.
Many people complain that the best domain names are already taken, and for the most part that's true. Those domain names that receive traffic just because they are a desireable domain, were probably registered back in the 1990's.
Some high-quality domain names are still available (they're for sale), and can be purchased at domain brokerage sites such as Sedo and Afternic.com.
Quality domain names like PIZZA.COM have sold for millions, but most sell for $10,000 or less. It's our opinion that spending $1000 - $2500 on a quality domain name will make it much easier to promote your web site and achieve success.
However, if you're on a budget, or just don't want to spend more than the typical $8 domain registration fee, you can still find a good domain name, and increase it's value by making your web site popular.
The yearly cost to register a domain name varies from business to business. We see no reason to pay any more than necessary as long as the service offers all the features we want and is secure.
All of our domain names are currently registered at NetworkRegister.com. They offer low-cost, secure domain registration, free support, free email account with domain, and much more.
Another popular domain name registration service is GoDaddy.com
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